The Next Frontier for K-Beauty: The Rise of "K-Beauty Devices" The global phenomenon of K-Beauty is no longer confined to skincare and cosmetics. By combining innovative ingredients and fast-paced trends with advanced technology, a new wave of "K-Beauty Devices" (or K-Devices) is rapidly gaining traction in the U.S. This category spans from at-home skin management devices and LED masks to MedSpa-inspired home-care tools that treat the face, scalp, and body simultaneously. U.S

Dear Valued Partners and Clients, As 2025 comes to a close, we look back on a year where the U.S. FDA regulatory landscape was more dynamic than ever—from the full-scale implementation of MoCRA to the restructuring of OTC regulations and the tightening of FSVP management. We would like to express our deepest gratitude to you for choosing Provision Consulting Group as your trusted partner during these rapidly changing times. Top 3 FDA Regulatory Updates of 2025 Here is a summa

Provision Consulting Group highlights K-Beauty's status and challenges as a speaker at the U.S. ACI Forum  "My daughter has watched K-Pop Demon Hunters five times already. She knows more about the K-Beauty products she sees on social media than I do." This comment from a regulatory expert at ACI’s Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products  in Santa Monica, California, on October 8, drew laughter from the audience. It solidified how deeply t

People are now applying serums not just to their faces, but also to their scalps. The growing recognition that ‘the scalp is an extension of the face’ is extending skincare routines up to the top of the head. This trend, known as Skinnification , where the principles of skincare expand to hair and body, is ushering in an era of ‘managing hair and scalp like skin.’ At the heart of this change is K-Haircare, an evolution of K-Beauty that has thrived on ingredients and science.