"Can I ship this to the U.S. without any issues?" "My Amazon listing suddenly disappeared. Why is that?" "I heard U.S. Customs is cracking down again because of MoCRA..." The Modernization of Cosmetics Regulation Act (MoCRA) , which officially took effect in late 2023, has brought the biggest shake-up to the U.S. cosmetics market in decades. Korean brands, manufacturers, and even beauty sellers within the U.S. are directly experiencing the impacts of this new regulation. Whil

Gen Z is a generation that values the meaning conveyed  over the visual appearance . For them, the functionality of a product is as important as its packaging, labeling, and communication style aligning with their personal values. Eco-friendly packaging, refillable containers, understated text, and an unboxing experience worthy of sharing on social media—all these factors are becoming selection criteria for beauty products just as crucial as the product itself. Why Gen Z Emph

Gen Z: The New Core of the Global Beauty Market Gen Z (born 1997–2012) has firmly established itself as a pivotal consumer group in the global beauty market. Global consumer reports from BCG and McKinsey estimate their direct purchasing power at approximately $360 billion. Furthermore, they are recognized as an ‘Influential Consumer’ segment, significantly impacting the purchasing decisions of their peers and families. This generation maintains clear criteria for consumption.

People are now applying serums not just to their faces, but also to their scalps. The growing recognition that ‘the scalp is an extension of the face’ is extending skincare routines up to the top of the head. This trend, known as Skinnification , where the principles of skincare expand to hair and body, is ushering in an era of ‘managing hair and scalp like skin.’ At the heart of this change is K-Haircare, an evolution of K-Beauty that has thrived on ingredients and science.

As an Amazon seller, you might face the sudden deactivation of a listing or receive a warning email without any notice. Many sellers,...

An Amazon seller, let's call her A, once updated a single line on her cosmetic product label and suddenly her listing was deactivated. It...

Decades-long controversies over synthetic food dyes have finally led to a formal phase-out process in the U.S. The FDA is actively...

K-Beauty: The New #1 in U.S. Cosmetic Imports According to the Korea International Trade Association, from January to October of last...

End of the De Minimis Rule: A New Barrier to U.S. Market Entry With the recent abolition of the de minimis rule, there has been a...

When choosing cosmetics, consumers no longer look only at shade , texture , or brand name . Today’s shoppers carefully examine every...

K-Beauty Sunscreens: Beloved by U.S. Consumers, Challenged by Tariffs and FDA Rules K-Beauty sunscreens are among the most popular Korean...

FDA Warns: “Mousse and Foam Sunscreens Are Not Yet Approved” Sunscreen is a summertime essential, and in recent years it has expanded...

The U.S. FDA has recently released updated medical device cybersecurity guidelines, drawing significant attention from the global health...

Have you ever had a seemingly perfect product unexpectedly delayed or detained at customs? One of the most common reasons for this is a...

Published: May 16, 2025 Provision Consulting Group On May 9, 2025, the U.S. Food and Drug Administration (FDA) officially approved three...

May 14, 2025 Provision Consulting Group The U.S. Food and Drug Administration (FDA) has announced a 60-day extension to the public...

Korean sunscreens are globally loved for their lightweight feel, non-whitening formulas, and strong UVA/UVB protection. Yet many of these...

April 11, 2025 In recent news, the FDA issued a recall for coffee grounds sold in 15 states after the product was misbranded as...

April 09, 2025 In the world of medical device imports, understanding and complying with FDA regulations  is paramount. Recently,...

March 12, 2025 In a significant shift aimed at bolstering food safety and consumer trust, U.S. Health and Human Services Secretary Robert...