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Beyond the Product: How Gen Z Made 'Presentation' the New Beauty Standard
Gen Z is a generation that values the meaning conveyed over the visual appearance . For them, the functionality of a product is as important as its packaging, labeling, and communication style aligning with their personal values. Eco-friendly packaging, refillable containers, understated text, and an unboxing experience worthy of sharing on social media—all these factors are becoming selection criteria for beauty products just as crucial as the product itself. Why Gen Z Emph
Provision Consulting Group
Nov 17, 20253 min read
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