Gen Z: The New Core of the Global Beauty Market Gen Z (born 1997–2012) has firmly established itself as a pivotal consumer group in the global beauty market. Global consumer reports from BCG and McKinsey estimate their direct purchasing power at approximately $360 billion. Furthermore, they are recognized as an ‘Influential Consumer’ segment, significantly impacting the purchasing decisions of their peers and families. This generation maintains clear criteria for consumption.

People are now applying serums not just to their faces, but also to their scalps. The growing recognition that ‘the scalp is an extension of the face’ is extending skincare routines up to the top of the head. This trend, known as Skinnification , where the principles of skincare expand to hair and body, is ushering in an era of ‘managing hair and scalp like skin.’ At the heart of this change is K-Haircare, an evolution of K-Beauty that has thrived on ingredients and science.

Amidst the heightened scrutiny under the updated MoCRA FDA regulations, many companies are feeling the pressure. Here's the success story of global enterprise S, which partnered with Provision to establish a clear, strategic response and overcome the complex regulatory hurdle. This wasn't just about procedure; it was about a sincere partnership. The Challenge: A Global Company Confronts Unfamiliar Regulations Since the enforcement of the Modernization of Cosmetics Regulation

K-Beauty Sunscreens: Beloved by U.S. Consumers, Challenged by Tariffs and FDA Rules K-Beauty sunscreens are among the most popular Korean...

FDA Warns: “Mousse and Foam Sunscreens Are Not Yet Approved” Sunscreen is a summertime essential, and in recent years it has expanded...

Date: 08/23/25 On April 10, 2025, Provision Consulting Group's co-CEO Sung Kwon was invited by South Korean Government Agency to South...

Explore the K-Beauty industry's debut at the ACI Premier Regulation Forum. Join us to learn about K-Beauty's global expansion and challenges.

What the End of the “De Minimis” Rule Means for FDA-Regulated Imports As of July 2025, the U.S. FDA has officially eliminated the...

5 Common Cosmetic Labeling Mistakes Revealed by FDA Warning Letters As K-Beauty continues its surge in popularity in the U.S. cosmetic...

April 21, 2025 In the latest FDA acne product recall, certain acne treatments were pulled from the shelves after testing revealed benzene...

March 10, 2025 Common Mistakes to Avoid Under MoCRA The Modernization of Cosmetics Regulation Act (MoCRA) has introduced significant...

March 03, 2025 In a significant move to enhance consumer safety, the U.S. Food and Drug Administration (FDA)  has proposed a rule to...

February 07, 2025 The Modernization of Cosmetics Regulation Act of 2022 (MoCRA) has ushered in a new era of regulatory oversight for the...

February 7, 2025 Understanding MoCRA: The Modernization of Cosmetics Regulation Act The cosmetics industry in the United States has...

February 07, 2025 When selling personal care products in the U.S., it’s crucial to determine whether your product falls under the FDA’s...

January 31, 2025 Introduction: What the 2025 Regulatory Freeze Means for the Cosmetic Industry A new presidential administration often...

December 09, 2024 When it comes to navigating FDA regulations, achieving 510(k) clearance can feel like running a marathon. The process...

November 27, 2024 Navigating FDA regulations can be complex, but understanding and fulfilling your FDA Establishment Registration...