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Blog: Blog2


Longevity and In & Out Beauty: What K-Beauty Brands Are Missing in the U.S. Market
Longevity: Shifting the Language of Beauty In the U.S. beauty market this year, the term "anti-aging" is rapidly fading from brand vocabularies. In its place, "Longevity" has taken center stage. Longevity is no longer just about living longer; it’s about "how long one can maintain a state of peak health." This encompasses an entire lifestyle—from exercise, sleep, and diet to stress management and skincare—aimed at slowing down aging at a cellular level. With Mintel identifyin
Provision Consulting Group
Apr 133 min read


Why Your K-Clinic Launch Could Trigger an FDA "Drug Claim" — MoCRA Strategies for 2026
Exosomes, PDRN, and post-procedure care. These are the hottest keywords in the global beauty market today. As K-Beauty shifts its focus from "Glass Skin" to "Recovery and Regeneration," the so-called K-Clinic category is rapidly emerging. This is more than just a trend; consumers now expect professional, clinic-level results directly from their skincare products. However, the moment these expectations are translated into marketing copy, a significant risk arises in the U.S.
Provision Consulting Group
Mar 243 min read
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