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Blog: Blog2


Moving Beyond the Face to the Scalp: The 'Skinnification' Trend
People are now applying serums not just to their faces, but also to their scalps. The growing recognition that ‘the scalp is an extension of the face’ is extending skincare routines up to the top of the head. This trend, known as Skinnification , where the principles of skincare expand to hair and body, is ushering in an era of ‘managing hair and scalp like skin.’ At the heart of this change is K-Haircare, an evolution of K-Beauty that has thrived on ingredients and science.
Provision Consulting Group
Oct 24, 20253 min read


Hotter Than the Sun: K-Beauty Sunscreens Face New Challenges in the U.S.
K-Beauty Sunscreens: Beloved by U.S. Consumers, Challenged by Tariffs and FDA Rules K-Beauty sunscreens are among the most popular Korean...
Provision Consulting Group
Sep 2, 20252 min read


2025 FDA Reform and Its Implications for Consumer Safety
November 18, 2024 Recent discussions about reforming the U.S. Food and Drug Administration (FDA) have reignited debates about the...
Provision Consulting Group
Nov 18, 20242 min read
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