Gen Z: The New Core of the Global Beauty Market Gen Z (born 1997–2012) has firmly established itself as a pivotal consumer group in the global beauty market. Global consumer reports from BCG and McKinsey estimate their direct purchasing power at approximately $360 billion. Furthermore, they are recognized as an ‘Influential Consumer’ segment, significantly impacting the purchasing decisions of their peers and families. This generation maintains clear criteria for consumption.

End of the De Minimis Rule: A New Barrier to U.S. Market Entry With the recent abolition of the de minimis rule, there has been a...

When choosing cosmetics, consumers no longer look only at shade , texture , or brand name . Today’s shoppers carefully examine every...

Have you ever had a seemingly perfect product unexpectedly delayed or detained at customs? One of the most common reasons for this is a...