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Blog: Blog2


How Gen Z Is Recomposing the Beauty Routine: The Skinimalism Trend
Gen Z: The New Core of the Global Beauty Market Gen Z (born 1997–2012) has firmly established itself as a pivotal consumer group in the global beauty market. Global consumer reports from BCG and McKinsey estimate their direct purchasing power at approximately $360 billion. Furthermore, they are recognized as an ‘Influential Consumer’ segment, significantly impacting the purchasing decisions of their peers and families. This generation maintains clear criteria for consumption.
Provision Consulting Group
Nov 10, 20253 min read


The $800 Magic Is Gone: Why Compliance is Now the Top Priority for U.S. Market Entry.
End of the De Minimis Rule: A New Barrier to U.S. Market Entry With the recent abolition of the de minimis rule, there has been a...
Provision Consulting Group
Sep 10, 20252 min read


K-Beauty in the U.S.: The New Regulatory Rules Every Brand Must Know
When choosing cosmetics, consumers no longer look only at shade , texture , or brand name . Today’s shoppers carefully examine every...
Provision Consulting Group
Sep 5, 20252 min read
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