"Can I ship this to the U.S. without any issues?" "My Amazon listing suddenly disappeared. Why is that?" "I heard U.S. Customs is cracking down again because of MoCRA..." The Modernization of Cosmetics Regulation Act (MoCRA) , which officially took effect in late 2023, has brought the biggest shake-up to the U.S. cosmetics market in decades. Korean brands, manufacturers, and even beauty sellers within the U.S. are directly experiencing the impacts of this new regulation. Whil

Gen Z is a generation that values the meaning conveyed  over the visual appearance . For them, the functionality of a product is as important as its packaging, labeling, and communication style aligning with their personal values. Eco-friendly packaging, refillable containers, understated text, and an unboxing experience worthy of sharing on social media—all these factors are becoming selection criteria for beauty products just as crucial as the product itself. Why Gen Z Emph

Gen Z: The New Core of the Global Beauty Market Gen Z (born 1997–2012) has firmly established itself as a pivotal consumer group in the global beauty market. Global consumer reports from BCG and McKinsey estimate their direct purchasing power at approximately $360 billion. Furthermore, they are recognized as an ‘Influential Consumer’ segment, significantly impacting the purchasing decisions of their peers and families. This generation maintains clear criteria for consumption.

Provision Consulting Group highlights K-Beauty's status and challenges as a speaker at the U.S. ACI Forum  "My daughter has watched K-Pop Demon Hunters five times already. She knows more about the K-Beauty products she sees on social media than I do." This comment from a regulatory expert at ACI’s Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products  in Santa Monica, California, on October 8, drew laughter from the audience. It solidified how deeply t

People are now applying serums not just to their faces, but also to their scalps. The growing recognition that ‘the scalp is an extension of the face’ is extending skincare routines up to the top of the head. This trend, known as Skinnification , where the principles of skincare expand to hair and body, is ushering in an era of ‘managing hair and scalp like skin.’ At the heart of this change is K-Haircare, an evolution of K-Beauty that has thrived on ingredients and science.

Amidst the heightened scrutiny under the updated MoCRA FDA regulations, many companies are feeling the pressure. Here's the success story of global enterprise S, which partnered with Provision to establish a clear, strategic response and overcome the complex regulatory hurdle. This wasn't just about procedure; it was about a sincere partnership. The Challenge: A Global Company Confronts Unfamiliar Regulations Since the enforcement of the Modernization of Cosmetics Regulation

K-Beauty: The New #1 in U.S. Cosmetic Imports According to the Korea International Trade Association, from January to October of last...

End of the De Minimis Rule: A New Barrier to U.S. Market Entry With the recent abolition of the de minimis rule, there has been a...

Date: 08/23/25 On April 10, 2025, Provision Consulting Group's co-CEO Sung Kwon was invited by South Korean Government Agency to South...

Explore the K-Beauty industry's debut at the ACI Premier Regulation Forum. Join us to learn about K-Beauty's global expansion and challenges.

Have you ever had a seemingly perfect product unexpectedly delayed or detained at customs? One of the most common reasons for this is a...

5 Common Cosmetic Labeling Mistakes Revealed by FDA Warning Letters As K-Beauty continues its surge in popularity in the U.S. cosmetic...

Published May 23, 2025 Provision Consulting Group A closer look at the FDA’s latest changes to COVID-19 vaccine approvals—and how they...